Unique selling point (or proposition), a feature that differentiates a product or service from all its competitors

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USP UK [ˌjuː es ˈpiː] US [ˌju es ˈpi] noun [countable] [singular USP plural USPs] business
unique selling proposition, or unique selling point: the thing that makes a product or service special or different from others
Thesaurus: activity of sellinghyponym

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U.S.P. or USP (no periods),
United States Pharmacopoeia.

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USP 8 [USP] [ˌjuː es ˈpiː] [ˌjuː es ˈpiː] noun (business)
the abbreviation for unique selling proposition or unique selling point (a feature of a product or service that makes it different from all the others that are available and is a reason for people to choose it)

You need to come up with a USP.

Your USP has to tell people why they should do business with you.

Their USP was that they guaranteed delivery in 30 minutes or less.

Useful english dictionary. 2012.

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Look at other dictionaries:

  • USP — MARKETING abbreviation for unique selling point or unique selling proposition: • To succeed, a USP is not a luxury, it is a necessity. * * * USP UK US noun [C] ► MARKETING ABBREVIATION for …   Financial and business terms

  • USP — may refer to: * USP DI, an online medical database provided by EBSCO Publishing * Heckler Koch USP * NUS University Scholars Programme * Ultrashort Pulse Laser * Ultraspiracle protein, a part of the ecdysone receptor * Unique selling proposition… …   Wikipedia

  • USP — or US Phar abbrev. United States Pharmacopoeia * * * USP abbr. United States Pharmacopoeia. * * * …   Universalium

  • USP — puede referirse a: Universidad de São Paulo, Brasil. Heckler Koch USP (Universelle Selbstlade pistole), pistola semiautomática diseñada por el fabricante de armas Heckler Koch. Farmacopea de Estados Unidos (United States Pharmacopeia). Un Solo… …   Wikipedia Español

  • USP — Véase Farmacopea de Estados Unidos. Diccionario Mosby Medicina, Enfermería y Ciencias de la Salud, Ediciones Hancourt, S.A. 1999 …   Diccionario médico

  • USP — [ˌju: es ˈpi:] n unique selling proposition a feature of a product that makes it different from other similar products, and therefore more attractive to people who might buy it …   Dictionary of contemporary English

  • USP — [ ,ju es pi ] noun count BUSINESS unique selling proposition: unique selling point: the thing that makes a product or service special or different from others …   Usage of the words and phrases in modern English

  • USP — or US Phar abbrev. United States Pharmacopoeia …   English World dictionary

  • USP — Vielfach wird Unique Selling Proposition als einzigartiges Verkaufsargument oder einzigartiges Verkaufsversprechen übersetzt. Es ist aber ein einzigartiger Wettbewerbsvorteil, der einzigartige Produktnutzen, die einzigartige Produktleistung, mit… …   Marketing Lexikon

  • USP — Die Abkürzung USP steht für: HK USP, eine Pistole (universale Selbstladepistole) von Heckler Koch unique selling proposition, im Marketing für das Alleinstellungsmerkmal United States Penitentiary, US Bundesgefängnis United States Pharmacopeia,… …   Deutsch Wikipedia

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